When building a website, it is extremely important to ensure the development is not simply for the readers, but also for the search engines, as search engines can interpret wording differently than the human eye.

It is important to make sure your site is visible to search engines. The website you have built could be a masterpiece, but without being ranked in search engine searches, no one will even know it exists. You must utilize specific keywords so it is readable and enjoyable to an audience, but so that people will be aware of its existence to read it in the first place. Utilizing specific keywords is integral to ensuring the site is picked up by crawlers and ranks in search engine searches.

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To be ranked in the search engines, your most important content should be in HTML format. This is the safest means of ensuring that the phrasing you want the audience to read is also visible to search engines. Even though there have been advances in crawling technology, other non-text are very often ignored by search engine spiders.


Using an image in a post is a fantastic way to boost your site ranking, but it also aids in a reader’s ability to recall that specific information. In planting the images, you need to make sure the keywords are in the alt tag.


In using a page title, it is ideal to put the exact keywords at the beginning of the title text. You should aim to keep the title as succinct as possible, while still enticing enough so potential readers are intrigued enough to click on it. From the reader’s point of view, they are more likely to click on something if the title tag arouses an emotional response in them. Keep the user experience in mind when creating title tags, as you want to compel them to read further.

Meta Description

The meta description is the little blurb that appears beneath the title page and URL of the search page index, and it’s purpose is to provide a short description of a page’s content. A useful meta description should be interesting, less than 160 characters, and contain the keywords you are employing. This can greatly assist in directing web traffic to your site if utilized properly.


The web address is important from a search perspective as they appear in various locations. When you are creating the URL, you should keep the length minimal while maintaining an accurate description of what a reader may expect when visiting the site. Include an appropriate amount of keywords but beware of over-usage and aim to maintain readability by minimizing the use of numbers and symbols.